Riyadh Season – S.Korea Zone 2025
Sourcing & Contracting
ArabKo led the sourcing and contracting process for Korean brands participating in Riyadh Season 2025.
The project included brand selection, commercial negotiations, and structured partnership coordination for retail activation within Boulevard World, Riyadh.
Timeline
1 months
From initial sourcing mandate to finalized commercial agreements.
Key Results
USD 3.7M
Total Contracted Deal Value
5-Year
Exclusive Regional Partnership Agreement
5%
Target Market Share Achieved Within First Year
75%
Projected ROI on Initial Investment
Services Provided
• Brand Sourcing & Qualification
• Government & Institutional Coordination
• Commercial Negotiation & Contract Structuring
• Cultural Mediation & Stakeholder Alignment
• Go-to-Market Strategy & Launch Planning
ArabKo acted as the structured execution partner bridging Korean Brands with Saudi institutional stakeholders to deliver commercially viable outcomes.
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