In 2022, Saudi Arabia witnessed a thriving beauty industry, importing skincare and cosmetics worth a staggering 2.5 billion SAR. 🇸🇦💄

🚀 Noteworthy Stats:

1-France takes the lead, contributing 475.7 SAR to the import scene.
2-South Korea, though with a smaller share (2.4%), is making waves.
3-Skincare commands the spotlight, claiming a whopping 67% of the market share, totaling 1.7 billion SAR.
🔮 Looking into the Future:
The potential shift in the next 3-5 years could see French products making an exit, paving the way for Korean brands. This transition holds the promise of a 5.8% growth in the coming years.