K-Beauty Multi-Brand Market Entry – Egypt

ArabKo structured and executed the market entry of multiple Korean beauty brands into Egypt through the launch and operation of MenaGlam.com.
The project included brand sourcing, regulatory coordination, pricing structure design, and full e-commerce and distribution execution.

Timeline

6 Months
From supplier onboarding to operational market launch.

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Key Results

135+
Active SKUs Across Multiple Korean Beauty Brands

3–5%
Average Daily Order Growth Rate

115%+
Return on Initial Investment

Multi-Brand
Structured Portfolio Model With Consolidated Supply Chain

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Services Provided

• Brand Sourcing & Portfolio Structuring
• Egyptian Regulatory & Import Coordination
• Pricing & Market Positioning Strategy
• E-Commerce Platform Launch & Operations
• Supply Chain & Inventory Management
• Ongoing Performance Optimization

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MenaGlam.com operates as a structured market entry vehicle enabling scalable access for Korean beauty brands into the Egyptian market.